Design Label for the Lady Luvenia Beer Can Packaging
Physical packaging for the Missy Lanes x Fullsteam “Lady Luvenia” beer collaboration, captured by Chris Charles.
Missy Lanes x Fullsteam Brewery
As the graphic designer for Missy Lanes, I spearheaded the development of the design identity for their collaborative venture with Fullsteam Brewery in Durham, North Carolina. The design was deeply inspired by the owner, Cicely Mitchell’s grandmother, Luvenia. An in-depth description of the inspiration can be found on the can label. I conceptualized and executed the branding for the can, which displayed important information like notes and locations of the brewing. The can was subsequently available for purchase at Missy Lanes, both on tap and in a four-pack packaging.